Google Analytics has a feature called retention setting that determines how far back you can access your website analytics data. By default, this setting is configured to retain data for only 2 months. This means you can only retrieve analytics data for the past 2 months.
To improve your data accessibility, we recommend adjusting your analytics Data Retention settings to the maximum option, which is 14 months. This allows you to access analytics data for a longer period, providing you with more comprehensive insights into your website’s performance.
To change this setting:
- Go to Google Analytics at https://analytics.google.com
- Choose your property from the dropdown menu in the upper left corner of the screen.
- Select the Gear icon in the lower left corner of the screen to go to the Admin settings for your property.
- In the box for “Data collection and medication” select the “Data Retention” option.
- Select the option for 14 months in both drop down lists.
- Click Save to save your change.
Updating this setting will not recover any lost data, but ensure any new data isn’t deleted from Google Analytics for 14 months.