Social Media Accessibility
Best Practices and Guidelines

One in four adults in the U.S. live with a disability. Most likely, an even higher percentage of our UF Health audience experiences barriers in accessing our content. This could be due to vision loss, hearing loss or cognitive and physical disabilities.

It is critical that all content shared from UF Health is accessible to all members of our community. These best practices will walk you through the steps to ensure you are providing context to those with hearing and sight loss and is compatible with assistive technology.

Making accessibility part of your daily work flow takes time and effort. We’re here to assist! If we see content from your channel that needs improvement, we’ll reach out to go over it with you. 

What is Digital Accessibility?

Inclusive content is important to reach all of our audiences. Learn the definitions and laws related to accessible content.

Common Accessibility Issues

Learn about the most common issues in creating accessible content. Learn how to identify them in your content and content you might reshare from other sources.

Best Practices

Learn how to add alt text and captions to your content, as well as other best practices.

Additional Resources

Resources on captioning and transcription, testing color contrasts, and more.

Questions?

If you questions about your social media content and whether it’s accessible, the social media team at UF Health is here to help! Send us an email at socialmedia@ahc.ufl.edu, or reach out to us directly. 

Jeffrey E Stevens

Jeffrey E Stevens M.A.

Assistant Director, UF Health Web Services
Phone: (352) 273-5680
Abigail M Kneal

Abigail M Kneal

Social Media Coordinator