Social Media Accessibility
Best Practices and Guidelines

One in four adults in the U.S. live with a disability. Most likely, an even higher percentage of our UF Health audience experiences barriers in accessing our content. This could be due to vision loss, hearing loss or cognitive and physical disabilities.

It is critical that all content shared from UF Health is accessible to all members of our community. These best practices will walk you through the steps to ensure you are providing context to those with hearing and sight loss and is compatible with assistive technology.

Making accessibility part of your daily work flow takes time and effort. We’re here to assist! If we see content from your channel that needs improvement, we’ll reach out to go over it with you. 

Common Accessibility Issues

Learn about the most common issues in creating accessible content. Learn how to identify them in your content and content you might reshare from other sources.


If you questions about your social media content and whether it’s accessible, the social media team at UF Health is here to help! Send us an email at, or reach out to us directly. 

Maria B Farias

Maria B Farias

Social Media Manager
Phone: (352) 273-2320
Jeffrey E Stevens

Jeffrey E Stevens M.A.M.C.

Assistant Director, UF Health Web Services
Phone: (352) 265-9437