Facebook is a social networking site that connects people to other individuals. Organizations and brands are able to create pages and groups to also connect to these individuals. It is a network driven by status updates, games and applications, and content sharing such as links and photos.
Pages vs. Groups
- Pages typically work best for most uses. A page allows a brand or entity to connect with people without using a personal account. Applications can be added to increase the personality of the brand. An example of a page is Facebook.com/ufhealth. A person can “like” the group and be able to see updates. Not all updates a page makes are seen by a person – it depends on how often they interact with your pages content. This is why creating engaging content for your audience is key.
- Groups are designed to be more personalized, especially around common interests a group may share. Group pages are maintained by moderators and all members contribute to discussion and can post. All members of a group receive notifications when new content is posted. Groups do not have to be approved through our account registration process, as they do not serve as official university channels of communication. Patient Support groups managed by UF Health are not approved due to PHI concerns.
Creating Your Account
- To make your Facebook fan page, you can set it up from your personal account. To set up your account, follow the instructions provided by Facebook. You will want to set up at least two administrators for this account, with one serving as backup in case there are access problems with the original account.
- Creating a fake account as the administrator of an official Facebook page is strongly discouraged as it runs counter to Facebook’s Terms of Service.
Picking & Setting Up A Username
- When choosing your username, make sure it is as literal and identifiable as possible. You want people to be able to search and find you. Don’t make it so abstract that they will not be able to become a fan of your page. For example, the University of Florida’s Facebook page is titled “University of Florida” and the url is Facebook.com/uflorida.
- Avoid the use of punctuation in the username – although Facebook allows this, it can some times confuse link shorteners and links from shared content and thereby break the link.
- Don’t hesitate to contact the UF University Relations Office if you have questions or need assistance in selecting a name for your account.
- Once you’ve considered a name, go to http://www.facebook.com/username/ and see if the username you chose is available. Remember, once you select a username it can not be altered. Learn more from Facebook’s Help Center.
Twitter defines their site as “an information network made up of 280-character messages from all over the world.” Essentially, Twitter is a short dialogue where people can post about anything, and have conversations back and forth. A tweet can be no longer than 140 characters.
The following are symbols and definitions that you should familiarize yourself with for your department’s Twitter account:
- Username: Also known as a Twitter handle. Must be unique and contain fewer than 15 characters. Is used to identify you on Twitter for replies and mentions.
- @: The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.
- Reply: A Tweet posted in reply to another user’s message, usually posted by clicking the “reply” button next to their Tweet in your timeline. Always begins with @username.
- Mention: Mentioning another user in your Tweet by including the @ sign followed directly by their username is called a “mention”. Also refers to Tweets in which your username was included.
- Retweet: To retweet, retweeting, retweeted. The act of forwarding another user’s Tweet to all of your followers. Someone else can also perform this action, which is still called a retweet.
- Trending Topic: A subject algorithmically determined to be one of the most popular on Twitter at the moment.
- Hashtag: The # symbol is used to mark keywords or topics in a Tweet.
- A complete list of definitions can be found at Twitter Support.
Creating Your Account
- The easiest way to set up your Twitter Profile is to first create an e-mail account for your specific department. You don’t want to use your personal account.
- Navigate to http://twitter.com/, enter your Department’s name and click the yellow button on the right hand of your screen.
- Fill in the first field with your Department’s name.
- Select a username from one of the usernames Twitter suggests, or create one that best suits your Department. Try to make your username as short as possible – when others retweet messages from your tweet stream, the length of your name reduces the number of available characters in their tweet, which might mean they will cut out or edit your tweet to make it possible to send (which can result in an electronic version of the ‘Telephone Game’ of misunderstood statements)
- Enter a password and make sure to document this for later use. It’s advised that your password contains letters, numbers, and symbols.
- Enter the email address you made for your department.
- Fill in the Captcha with the correct letters.
- Pick sources that are related to your Department.
- Search for UF Health, and follow all of the current Twitter accounts affiliated with the institution.
LinkedIn is a social networking site that users utilize to connect with their professional community. You can “link” yourself to contacts in past careers and your current career and update your contacts on new projects or ventures you have in the works.
You can create your account at LinkedIn.com. Listed below are some ways LinkedIn suggests for you to best operate your account.
- List all of your education and current and past positions on your profile.
- Create a catchy summary paragraph with professional highlights of your career.
- Make sure to add a profile picture.
- Import your contacts from your e-mail address to instantly create your network. You can also check the list that LinkedIn will provide.
YouTube is a video-sharing website where users can upload, view and share videos from around the world.
Currently, UF Health only supports a central UF Health YouTube channel. Units can request the creation of a separate YouTube channel for the purposes of acting as a video library, to serve videos to a website or group of websites; for example, the College of Pharmacy maintains a YouTube channels for educational videos used on their continuing education websites. These video libraries are not made available to YouTube search.