Many of our social media accounts share graphics with resident/staff spotlights or graphics that highlight information about an upcoming in-person event or webinar. While it’s important to communicate the fine details, not all of them need to go into your graphic. For accessibility, try to limit the text in your graphics as best as you can. For consistency, keep similar fonts, colors and graphic elements the same for similar posts and campaigns.
Check out these examples!
This graphic has a simple, legible title and only has the essential details (days and times). The caption sent users to a link with more details.
This graphic has clear text, a muted background and a prominent but not overwhelming logo.
For this spotlight post, the College of Dentistry didn’t create a graphic, but instead, put the details into the caption, making the post more accessible and visually appealing.
For this event post, only pertinent details were included in the graphic and the caption directed users to the bio for the link, as links don’t work in Instagram captions.
Keep your graphics consistent over time, using the same colors and font types. UF and UF Health have color and font guidelines that you can use. Make a template on Canva (free) or use an Adobe software and use that template consistently when sharing spotlights, events and other information.
Although the second image in the gallery above has a fair bit of text, it is balanced well with color and formatting, and all of the text in the graphic has been added to the image’s alternative text on each social media platform. With the alt-text added, screen readers will be able to read the textual information through synthesized speech or braille displays to people who are blind or have reading disabilities.
Learn more about how to add alt-text to your posts.