Social Media Accessibility
Best Practices and Guidelines

One in four adults in the U.S. live with a disability, and as a healthcare provider, it is likely an even higher percentage of our audience experiences barriers to our content because of vision loss, hearing loss, cognitive or physical disabilities.

It is imperative that all content shared from UF Health and UF Health-affiliated channels is accessible to all members of our communities, especially those living with disabilities. This section of our website will walk you through the steps to ensure what you are posting provides context to those with hearing and sight loss and is compatible with assistive technology. Incorporating accessibility into your everyday practices is a process. To assist, the UF Health social media team will periodically checking content shared from UF Health-affiliated channels to ensure it is accessible. If we see something that isn’t fully optimized or needs to be tweaked, we will reach out to you to let you know what changes are needed. 

What is Digital Accessibility?

Making our content accessibile is important for creative inclusive content that reaches all of our audiences. Learn the key terms related to accessible content and the legal requirements to do so.

Common Accessibility Issues

Learn about the most common issues and barriers to accessible content in social media and how to identify them in your content and in content you might reshare from other sources.

Best Practices

How-to Guides on adding alt text and captioning to our officially supported social media platforms, and best practice recommendations for content on all platforms.

Additional Resources

Online resources on captioning, transcription, testing color contrasts, writing tips, etc.


If you questions about your social media content and whether it’s accessible, the social media team at UF Health is here to help! Send us an email at, or reach out to us directly. 

Jeffrey E Stevens M.A.

Assistant Web Manager, UF Health
Phone: (352) 273-5680