What do these new metrics in Google Analytics 4 mean?
Below is a list of the default metrics in a Pages and Screens report to help define some of this information for you:
- Views – the number of times a page on the site is viewed.
- Users – The number of individuals that visit the page and are considered “active” on it.
- Views per user – the average number of views of the page per user.
- Average Engagement Time – the average amount of time a user is engaged on the page, which would be something like interacting with the page, or completing a form.
- Event Count – the number of times users triggered an event. Events are a way that analytics are tracked and can include clicking on something like a link.